Broadcast DMs

Send a direct message to instagram and facebook accounts that recently engaged with you.

No fighting the algorithm.

Just a direct line to reach the people who love your content.

Thank them with a personal message or voice note. Or send them your new product drop.

Casual check-ins

Ask your fans what content they want next, share a life update, or just say hey. When they reply, Instagram or Facebook will boost your reach.

Give your launch an extra push. Make sure your most engaged fans see it and drive more purchases from the audience most likely to buy.

Your audience craves authenticity. Record and send a voice note to your most engaged audience. They’ll love it.

Give timely offers an extra push. Make sure your most engaged followers see exclusive links and deals before they expire.

Pull your most loyal viewers back to your feed the moment something new goes live.

Followers become eligible when they comment on your posts, reels, or stories (excluding keyword-triggered comments), send you a DM, or react to one of your DMs. Eligibility windows vary by action: most engagement types qualify followers for 24 hours, while comments on posts and reels extend eligibility up to 7 days.
In a word: yes! Whenever you receive replies, Instagram or Facebook loves the engagement and boost the reach of your content across their platforms.
Remember: Broadcast DMs only go to people who have engaged with your content recently. These are the people who WANT to hear from you. You don’t need to send one every day. As a best practice, we’d recommend 1-2X per month, but it’s a great tool to have in your toolbox.

Want to learn more?