Turn your Instagram DMs into Mailchimp subscribers, on autopilot.
GRO captures emails right inside the DM and syncs them straight to your Mailchimp welcome series, or any audience you choose.
How It Works
1. A follower comments your keyword.
Set up a keyword, invite followers to comment it, and GRO instantly DMs them a clickable link. Comment volume skyrockets, and the algorithm rewards it.
Followers receive a beautiful, branded DM with your link. Visual DMs drive 70% click-through rates. 📈
2. They get a visual DM.
Followers join your list without ever leaving the DM, and GRO syncs every subscriber to the Mailchimp audience you choose.
3. Their email lands in MailChimp.
“GRO helped me grow my email list by 100,000 subscribers in a year when I lost 60% of my Google traffic.”
Before GRO, building my email list from Instagram felt complicated and slow. Now it’s seamless. I use “comment for DM” and “save to email” to turn followers into subscribers automatically, without sending them to landing pages or waiting for manual replies.
In 2024 alone, I added over 100,000 new subscribers and now see 250,000+ monthly pageviews from email alone. GRO gave me peace of mind, consistent traffic, and more time to focus on creating.
– Molly Thompson, @what_mollymade
Make your DMs work for you
Add a Save to Email button to your DMs
Followers opt in once, conversationally, right in chat. After that, they can save any future link with one tap, and every contact syncs to MailChimp automatically.
Easily run lead magnets inside the DM automation
Skip the landing page entirely. Capture the email in chat, then reveal your guide or link after opt-in. Fewer steps for your follower means higher conversion.
Frequently Asked Questions
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Less than a minute. Go to Settings in GRO, click Connect Mailchimp, and select the Mailchimp audience you want new contacts added to. Read the full guide.
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Yes, as long as you're on any paid Mailchimp plan.
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You have access to the Mailchimp integration if you’re on any paid GRO plan. Read more about our pricing plans here.
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Yes! You can select any existing audience for GRO to sync you contacts to in Mailchimp. If you’re on our Pro plan, you also have the option to add custom Mailchimp audiences at the post level.