Turn your Instagram DMs into Kit subscribers, on autopilot.

GRO captures emails right inside the DM and syncs them straight to your Kit welcome series, or any sequence you choose.

How It Works

1. A follower comments your keyword.

Set up a keyword, invite followers to comment it, and GRO instantly DMs them a clickable link. Comment volume skyrockets, and the algorithm rewards it.

Followers receive a beautiful, branded DM with your link. Visual DMs drive 70% click-through rates. 📈

2. They get a visual DM.

Followers join your list without ever leaving the DM, and GRO syncs every subscriber to the Kit sequence you choose.

3. Their email lands in Kit.

Pinch of Yum grew their list 10x with Kit + GRO.

“We’ve seen more email list growth in the last few months than we have in the last few years. It’s been a game changer.”

- Lindsay Ostrom, Pinch of Yum

See exactly how Lindsay set it up > 

Make your DMs work for you

Add a Save to Email button to your DMs

Followers opt in once, conversationally, right in chat. After that, they can save any future link with one tap, and every contact syncs to Kit automatically.

Easily run lead magnets inside the DM automation

Skip the landing page entirely. Capture the email in chat, then reveal your guide or link after opt-in. Fewer steps for your follower means higher conversion.

Frequently Asked Questions

Install GRO on the Kit App Store and start 10x'ing your list growth today.