Turn your Instagram DMs into Kit subscribers, on autopilot.
GRO captures emails right inside the DM and syncs them straight to your Kit welcome series, or any sequence you choose.
How It Works
1. A follower comments your keyword.
Set up a keyword, invite followers to comment it, and GRO instantly DMs them a clickable link. Comment volume skyrockets, and the algorithm rewards it.
Followers receive a beautiful, branded DM with your link. Visual DMs drive 70% click-through rates. 📈
2. They get a visual DM.
Followers join your list without ever leaving the DM, and GRO syncs every subscriber to the Kit sequence you choose.
3. Their email lands in Kit.
Pinch of Yum grew their list 10x with Kit + GRO.
“We’ve seen more email list growth in the last few months than we have in the last few years. It’s been a game changer.”
- Lindsay Ostrom, Pinch of Yum
Make your DMs work for you
Add a Save to Email button to your DMs
Followers opt in once, conversationally, right in chat. After that, they can save any future link with one tap, and every contact syncs to Kit automatically.
Easily run lead magnets inside the DM automation
Skip the landing page entirely. Capture the email in chat, then reveal your guide or link after opt-in. Fewer steps for your follower means higher conversion.
Frequently Asked Questions
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Yes! GRO is an official app on the Kit App Store. Click here to install.
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Less than a minute. Go to Settings in GRO, click Connect Kit, and select the Kit sequence you want new contacts added to. Read the full guide.
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Yes, as long as you're on any paid Kit plan.
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You have access to the Kit integration if you’re on any paid GRO plan. Read more about our pricing plans here.
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Yes! By default, we will add a GRO tag to any contact we sync to Kit. If you’re on our Pro plan, you also have the option to add custom tags in Kit at the post level.
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Yes! GRO is the only integration on the Kit App Store that supports subscriber signals. Kit’s subscriber signal product notifies you the moment someone important joins your list so you can reach out before the opportunity passes.